Brooklyn Youth Chorus
As the Brooklyn Youth Chorus embraced new vocal challenges and performance experiences, they required a brand identity to showcase their personality and future. They came to CSA to help bring that vision to life.
With the brand identity, we sought to express the passion of the chorus, the training they receive and their unique performances. Inspired by sound waves, we created the gender-neutral mark named "Sam" to be the marquee symbol of the brand imaging. With such a wide range of organizations and partners the choir collaborates with, they needed a flexible and impactful brand toolkit. Bright, fresh color and active photography paired with clean type easily translates to promotional materials and the web. The Chorus’s new identity balances sophistication with exuberance, capturing the spirit of the students as they continue to cross boundaries with sound.
Art Direction: Ken Carbone
Role: Visual Design