Pillsbury Law: Content Strategy + Design
Responsive website design and development for Pillsbury Winthrop Shaw Pittman LLP.
Pillsbury Law approached us in need of a website design. This project required a heavy focus on what content should be on the site and how it should be organized. The key principle of the build was less is more. The selected design direction used a focused and prioritized navigation to quickly and efficiently lead each of the identified target audiences — client, talent, media to their desired content regardless of device. We aimed to give Pillsbury's visual identity a fresh, look and feel and optimally express its brand promise online.
Art Direction: Carbone Smolan Agency
Role: UX, Visual Design
Expressive typography is used to highlight critical content and deliver layers of information in a clear and appealing read.
The bio photographs for Pillsbury capture the authentic spirit and personality of each unique member of the ﬁrm. The engaging portraits holistically present the collective vision of conﬁdence and trust that is the cornerstone of the ﬁrm.
Sitemap and Template Allocation