Pillsbury Law: Content Strategy + Design
Responsive website design and development for Pillsbury Winthrop Shaw Pittman LLP. This project involved a large content strategy phase to focus on what content should be on the site and how it should be organized, building on the principle less is more. The selected design direction uses focused and prioritized navigation to quickly and efficiently lead each of our identified target audiences—client, talent, media to their desired content regardless of device. We aimed to give Pillsbury's visual identity a fresh, "look and feel" and optimally express its brand promise online.
Art Direction: Carbone Smolan Agency
Role: UX, Visual Design
Expressive typography is used to highlight critical content and deliver layers of information in a clear and appealing read.
The bio photographs for Pillsbury capture the authentic spirit and personality of each unique member of the ﬁrm in an engaging portrait, while holistically presenting a collective vision of conﬁdence and trust that is the cornerstone of the ﬁrm.