Martha Stewart for Macy's: Photo Art Direction

The challenge: Combining two mega-brands. Macy’s partnered with the domestic diva to create a collection of exclusive product. Macy’s needed a full-fledged campaign designed to set the tone for a creative partnership that could support the shared business over the long haul, while maintaining each individual brands integrity. 

In partnership with Martha Stewart Living Omnimedia, each season's new product is carefully selected and narrated with robust advertising.

Photographers: Liz Von Hoene, Michael Bailey

Prop Stylists: Forest Watson, Sarah Smart 

Food Stylist: Susie Theodorou